Intro to Sports & Entertainment Marketing


Intro to Sports and Entertainment Marketing is the second course in the Georgia Department of Education’s Sports and Entertainment pathway.  The prerequisite for this course is Marketing Principles. This course introduces the student to the major segments of the Sports and Entertainment Industry and the social and economic impact it has on the local, state, national, and global economies. The products and services offered to consumers and the impact of marketing on these products and services are examined.

To increase the number of application experiences, students should participate in Work Based Learning activities and the student organization, (DECA, An Association of Marketing Students). It is highly advantageous for students to participate in a school based enterprise where available.




Marketing Principles


Intro to Sports & Entertainment Marketing Syllabus FALL 2017


Unit 2 Financial Impacts

UNIT PLAN – Financial Planning

Here is the worksheet you will need for the current project:





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